One corporate identity carried across a building facade, a monolith sign, a fleet van, uniformed staff and a phone screen — the same navy and gold on every surface.

The Fortune 500 Standard

Your company looks smaller than it should.

Fortune 500 companies don’t have better logos than you. They have a system.

Answer eight questions and see three things: your score out of 100, the parts of the system you are missing, and your price band. Two minutes, on this screen.

Free, and no card. No call to see your score. The report opens on this screen and it is yours to keep.

No card, no charge
No call to see it
Never sold or shared
Yours to keep

Or call the studio +1 334-708-5583

The report, filled in

You see yours before we ask you for anything.

This is the real format, on a company that is not real. Yours arrives with your own score, your own count and your own band on it — on screen, the second you finish.

The Fortune 500 Standard · sample

Meridian Facilities Group — 3 locations, 41 staff

31 out of 100

The competitor they lose most often to scores 84. Nobody involved has a better logo. One of them has a system.

One mark, one written rulebookMissing

Color and type applied the same way everywherePartial

A single art direction across every surfaceMissing

Photography of their own people, sites and workMissing

Every touchpoint built from the same kitMissing

A sample report in the real format. Meridian Facilities Group is a fictional company used to show what comes back — it is not a client.

Full identity system: $18,000 – $35,000

Refresh of a sound identity: from $2,400

Three things move the number, and nothing else does:

How many places a customer actually sees you
How many locations and service lines carry the mark
Whether there is a decided brand underneath what you have

Eight questions, about two minutes. Your name and email are asked at the end, after the score, so you see the work before you decide whether we are worth talking to. The band is an estimate built from your answers, not a quote.

Your report

Your score against the standard

0/100

Every place a customer forms an opinion

0 designed pieces

Your price band

Why this band, and not a different one:

An estimate built from your own answers, not a fixed quote or an offer of credit. It excludes print and production, signage manufacture and installation, vehicle wrapping, media buying and third-party licensing. The band narrows to a number in the direction session, once the asset list is written.

Your order of operations

Why the gap is not your logo

Nothing in the right-hand row is more beautiful than anything in the left-hand row. It is only decided — and decided is what a customer reads as size, age and safety, without ever knowing that is what they are reading.

Five surfaces, five separate decisions, five companies. This is what a customer assembles in the two seconds before they meet you — and none of it is anybody's fault.

The same five surfaces, one decision. Nothing here is more beautiful than the row beside it. It is only decided — and decided is what reads as established.

One mark, one written rulebook. Sizes, grounds, clear space, what is never allowed — so the eleventh person to use it produces what the first one did.
Color and type applied identically everywhere. Not “roughly our blue.” The same values on a monolith sign, a van, a hard hat and a slide.
A single art direction. Layout, crop, tone and composition decided once. The part almost nobody buys and everybody notices.
Photography of your own people, sites and work. Shot to a written brief, so next year's pictures match this year's. Stock is the loudest tell there is.
Every touchpoint built from the same kit. Nothing gets designed from scratch by whoever is closest to the deadline, ever again.

What you would be handed at the end

The sign company has the 2019 file, the uniform supplier rebuilt the mark from a PDF, and the agency is working from a version somebody resized in a slide. None of them did anything wrong.

Illustration, not a client's work. Five versions of one name is not a design failure — it is the predictable result of a brand that was never decided, only reacted to, one deadline at a time.

meridian-mark-primary.svg

Building signage, fleet and stand. Minimum height 180mm on architecture. Never on a photograph without the solid ground behind it.

meridian-mark-reversed.svg

Reversed mark, dark grounds only. Approved for the van; not approved for the reception wall, where the ground is too light.

meridian-photography-brief.pdf

The written art direction for every photograph: lens, height, light, wardrobe, what is in frame and what never is. So the next shoot matches the last one.

Illustration of the asset library. Every file carries the rule for using it, so the answer to “can I use the white logo on the truck?” lives next to the file instead of in your phone.

The one paid step

Sixty minutes on a screen share. We go through this report together, decide which parts of the system matter before your date, and you leave holding a one-page direction brief: two visual routes and the exact list of what has to be made. If you go ahead, it is your plan. If you do not, you still own it.

One last thing, and it is for us: what made you finish this?

Noted — thank you. That one line is worth more to the studio than a survey.