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The product catalog · every machine on the shelf

Everything we build.

Seven machines — four that catch and convert your leads, three that run the business behind them — plus Autopilot, the done-for-you program where we operate the whole thing and you just take the calls. This catalog goes deep on every one — what it does, what's in the box, what it replaces, who it's for, and what it costs — so you can walk the whole shelf before you ever get on a call.

01 · WHO WE ARE

We automate the selling
so you only talk to buyers.

Automate Your Offer builds custom software for businesses that sell real things to real people — contractors, clinics, agents, agencies, operators. Not templates. Not another app subscription. A machine designed from your answers, built for your trade, that you own outright.

The problem we kill

Leads arrive, sit in an inbox, and die. Whoever answers first wins the job — and it's usually not you, because you were on a roof, in a treatment room, or at a closing.

How the machine works

A stranger lands, plays a free tool built for your trade, gets caught, gets an instant personal result, gets followed up with, books — and you see every lead and every dollar on one dashboard.

Why it's different

Every build starts as a designed blueprint from your own answers — you see the design before you spend a dollar. And when it's done, the code is assigned to you. You own it. Nobody can rent it back to you.

▶ What "custom software" actually means — 2 minutes, plain English

02 · LANE ONE — THE LEAD MACHINES

The four lead-generation machines.

Four levels. Each one does everything the one before it does, plus one more job: catch the lead → wow them with an instant result → win the first payment → scale by running delivery itself. This is the decision — everything else on this page is supporting detail.

LEVEL 1 · ~2 WEEKS TO BUILD
Catch
JOB: NEVER LOSE A LEAD AGAIN
$997OR PAY-PER-LEAD · SCOPED ON YOUR CALL

The one that never lets a lead slip.

What it does: puts a free tool on your site that people actually use — and the second someone touches it, they're caught: logged, texted back, and offered a slot on your calendar.

The part that matters: it doesn't feel like a form. It feels like a game — a grader, a scorecard, a quiz they want to play. Nobody enjoys "give us your number and we'll blow you up." Everybody plays the thing that scores them. Playing it is how they get caught — a pleasurable experience for the customer, not a toll booth.

In the box
  • Your custom catch tool — a grader, calculator, or scorecard built for your trade
  • Instant follow-up — text + email fire the moment a lead lands
  • Every lead logged: name, contact, what they asked for
  • Booking wired to your calendar
  • Owner dashboard — every lead in one screen
What it kills
Leads going cold in an inboxThe competitor answering first
✓ Catches every lead— Instant personal results — Takes payment— Runs delivery
Pick this if: you're losing leads you already earn.
▶ Watch: the CATCH machine, 60 seconds
LEVEL 2 · ~3 WEEKS TO BUILD
Wow
JOB: MAKE THEM TRUST YOU FIRST
$1,997OR PAY-PER-LEAD · SCOPED ON YOUR CALL

The one that makes them trust you first.

What it does: everything Level 1 does — then instantly hands each lead a result built for them: their numbers, their situation, their score. Not a brochure. The traditional way is "we'll get back to you." This answers in seconds with THEIR result — and comparing five quotes stops making sense.

In the box — everything in CATCH, plus
  • Personalized instant results — their own report, on screen in seconds
  • Your expertise encoded — the machine knows what you know about what fails and what it costs
  • Share-ready result cards with their name on them
  • Follow-ups that reference their result, not a template
What it kills
Being one of five quotesPrice shopping"They went with whoever answered best"
✓ Catches every lead✓ Instant personal results — Takes payment— Runs delivery
Pick this if: you win when people trust your expertise before you speak.
▶ Watch: the WOW machine, 60 seconds
LEVEL 3 · ~5 WEEKS TO BUILD
Win
JOB: TAKE THE MONEY
$3,997OR PAY-PER-LEAD · SCOPED ON YOUR CALL

The one that takes the money.

What it does: everything in Wow — plus a paid first step small enough to say yes to today, with payment wired straight in. Interested becomes paying with nobody chasing. The traditional way is quote, wait, chase. A built-in paid yes makes them a customer before your competitor calls back.

In the box — everything in WOW, plus
  • A paid first offer designed from your business — the easy yes
  • Checkout + payment rails, receipts included
  • Follow-up that sells it on autopilot
  • Rebooking built in — a buyer gets asked back automatically
What it kills
Quotes that die after sending"Let me think about it"The chase
✓ Catches every lead✓ Instant personal results ✓ Takes payment— Runs delivery
Pick this if: your leads go quiet between the quote and the yes.
▶ Watch: the WIN machine, 60 seconds
LEVEL 4 · FLAGSHIP · ~7 WEEKS TO BUILD
Scale
JOB: RUN WITHOUT YOU
$5,997OR PAY-PER-LEAD · SCOPED ON YOUR CALL

The one that runs without you.

What it does: everything in Win, repeating on its own — plus the delivery around it: scheduling, reminders, reviews, rebooks, referrals. The whole operation, running itself. The traditional way to grow is more staff or more hours. This repeats without payroll — the machine does the remembering.

In the box — everything in WIN, plus
  • Delivery automation — scheduling, reminders, follow-through
  • Review + rebook engine — asked for, timed right, every time
  • Referral lane — the leads you can't serve still earn
  • The full owner dashboard — every lead and every dollar, one screen
What it kills
Being the software yourselfThe 10 hours a weekGrowth capped by your memory
✓ Catches every lead✓ Instant personal results ✓ Takes payment✓ Runs delivery
Pick this if: the business runs on you remembering things.
▶ Watch: the SCALE machine, 60 seconds

03 · DONE FOR YOU — WE RUN IT

Autopilot. You talk. We do everything else.

The four machines above are built for you to run. Autopilot is the one we run. For 90 days we set up and operate everything up to your calendar — the machine, the ads, the follow-up, the booking — and automate the delivery around it. Ads in one end, booked calls out the other — you never touch the machine. Your only job is to show up and talk to people. We do all the heavy lifting.

The investment
$9,997
The engagement
90 DAYS
Built to one target
$6,000/MO
⚙ What we operate
  • Your WOW-level machine, built from your answers — catch tool, instant results, follow-up
  • The ads that feed it — written, launched, and tuned by us
  • Every lead followed up, every booking landed on your calendar
  • Delivery automated around you — scheduling, reminders, rebooks
  • Weekly numbers on your dashboard — leads, calls, and dollars, no meetings required
→ What you do
  • Show up to the calls the machine books
  • Talk to people in your own voice — no scripts to memorize, no software to learn
  • Say yes to the clients you want
  • That's the list
Full breakdown, video, payment plans and FAQ: the Autopilot page has all of it. ⚙ See Autopilot →
The math at target: $9,997 once, built and operated to a $6,000/month recurring target. If we hit the target we agree in writing, the machine pays back the $9,997 in under two months of running at that level — on a machine and a pipeline you own when the 90 days end. The target is what we operate to, not a guarantee of income; your ad budget is separate, yours, and agreed in writing before anything spends.

04 · SIDE BY SIDE

All four, one table.

Read it left to right: every level keeps everything below it and adds one job. There is no wrong door — a Level 1 can be upgraded to a Level 4 later, because they're the same machine with more of it switched on.

L1 · CATCHL2 · WOWL3 · WINL4 · SCALE
Catches every lead✓✓✓✓
Instant personal results—✓✓✓
Takes payment——✓✓
Runs your delivery———✓
Price$997$1,997$3,997$5,997
Build time~2 wks~3 wks~5 wks~7 wks
The job in one lineStop losing leadsBe trusted firstGet paid without chasingRun without you

05 · WHO PICKS WHAT

One use case per machine.

Composite pictures drawn from the industries we build for every week — so you can find yourself on this page.

LEVEL 1 · CATCH — HOME SERVICES / HVAC

The contractor whose leads die on voicemail

Two crews, phone rings all day, owner's on a roof. Missed calls go to voicemail; voicemails go nowhere. He's paying for ads and losing the leads they earn — the competitor who texts back in five minutes takes the job.

His CATCH build: a "What's your repair actually going to cost?" grader on the site. A homeowner taps through seven questions, gets caught, gets a text back in seconds with a booking link — while the owner is still on the roof.

What changes: every lead logged and answered instantly, nights and weekends included. The inbox stops being where leads go to die.
LEVEL 2 · WOW — HEALTH PRACTICE

The med spa that keeps losing to "let me shop around"

Consult requests come in, front desk replies within a day with a generic brochure PDF. By then the prospect has three quotes and no reason to pick anyone. Trust is the product, and a brochure builds none.

Her WOW build: a treatment-fit scorecard that instantly returns the prospect's own result — their concerns, their candidacy, their next step, with their name on it. The follow-up references their result, not a template.

What changes: the practice answers first and answers personally. Comparing five clinics stops making sense when one already understood you.
LEVEL 3 · WIN — REAL ESTATE / APPOINTMENT-BASED

The agent whose quotes vanish into "let me think about it"

Consultations go great, then silence. The gap between "interested" and "committed" is where the pipeline leaks — every deal needs a chase, and the chase eats the week.

The WIN build adds a paid first step small enough to say yes to today — a paid strategy session, a home-readiness report, a locked-in assessment — with checkout wired in. Follow-up sells it on autopilot; a buyer gets asked back automatically.

What changes: interested becomes paying the same day. A small yes today beats a big maybe next month — and paying clients don't ghost.
LEVEL 4 · SCALE — ESTABLISHED OPERATOR

The operator who IS the software

Good revenue, real team — and everything still routes through the owner's memory: who to remind, who to rebook, who owes a review, which lead went where. Growth is capped not by demand but by one person's attention.

The SCALE build runs the whole loop: leads caught and converted like Level 3, then scheduling, reminders, reviews, rebooks and referrals firing on their own, with every lead and every dollar on one dashboard.

What changes: the machine does the remembering. The owner gets their 10 hours a week back — and the business stops shrinking every time they take a vacation.

06 · LANE TWO — THE CORE MACHINES

The three core builds.

The lead machines fill your calendar. The core builds run everything after the sale — scheduling, onboarding, reporting, invoicing, client portals, your team trained through the software itself. Not one tool: the whole operating system. Scope is fixed in writing before work starts, and you own the code.

CORE BUILD · 01
Foundation
$10,000FIXED SCOPE · IN WRITING BEFORE WORK STARTS

One department, end to end. The operating system for your single most important workflow — mapped, digitized, and running without you.

Pick the bottleneck: scheduling, onboarding, or reporting. We take that one process from "lives in the owner's head" to software your team runs every day — jobs booked, routed and confirmed; or every new client through the same gate with documents collected and stamped automatically; or every number that matters on one live deck.

Best for: the business with one process that hurts — the one everyone complains about — and a team ready to stop doing it by hand.

MOST COMMON
CORE BUILD · 02
Operations
$45,000FIXED SCOPE · IN WRITING BEFORE WORK STARTS

Sales, delivery and ops connected in one system. Leads in one end, invoices out the other — and you can see the whole machine at a glance.

This is Foundation across the connected middle of your business: intake flows into scheduling, scheduling flows into delivery, delivery flows into invoicing and reporting — one system, no re-typing, no "which spreadsheet is current." Client-facing portals where your customers see their own status without calling you.

Best for: the business where departments work — but the handoffs between them are where jobs stall, money leaks, and customers wait.

CORE BUILD · 03
Enterprise
$75,000FIXED SCOPE · IN WRITING BEFORE WORK STARTS

The entire business in software. Every process, client portals, reporting — and new staff onboarded and trained through the system itself.

Intake to delivery to invoicing, dashboards for every seat, and the part nobody else builds: your playbook encoded, so a new hire learns the job from the software on day one instead of shadowing someone for a month. The business stops depending on any one person's memory — including yours.

Best for: the operator who has decided the next hire shouldn't come with a month of training — and the exit-minded owner who knows a business that runs on software is worth more than one that runs on them.

The core build — the whole operating system

07 · PROOF OF WORK

See a machine, screen by screen.

A real design pack our system produced — a demo home-services business, so no client's data is on display. Every client gets one of these built from their own answers before any build begins. Tap any screen for full size.

The catch tool01 — The catch tool The instant result02 — The instant result The first paid yes03 — The first paid yes Running without you04 — Running without you Where the no's earn05 — Where the no's earn On their phone06 — On their phone The money map07 — The money map What we'd build first08 — What we'd build first

08 · THE INVESTMENT

What it costs.

Two lanes, published numbers — and the same promises on every build: milestone billing, financing if you want it, maintenance that keeps it alive, and you own the code.

Lane one — the four lead machines

Flat build prices. Pick your level, know your number.

  • CATCH · ~2 weeks — $997
  • WOW · ~3 weeks — $1,997
  • WIN · ~5 weeks — $3,997
  • SCALE · ~7 weeks — $5,997

Or pay per lead. Prefer results-based? We build and run the machine, and you pay an agreed rate for every lead it delivers — the rate is set for your industry and agreed in writing before anything runs. Scoped on your call.

Lane two — the three core builds

Fixed tiers, fixed scope, in writing before work starts.

  • FOUNDATION — $10,000 · one department, end to end
  • OPERATIONS — $45,000 · sales, delivery & ops in one system
  • ENTERPRISE — $75,000 · the entire business in software
Autopilot — done for you

$9,997 · 90 days. We build a WOW-level machine and operate everything up to your calendar — ads, follow-up, booking — plus automated delivery, run to a $6,000/month recurring target. You show up and talk to people; we do the heavy lifting. Machine and pipeline are yours when the 90 days end. Full breakdown →

How every build is billed
  • 40 / 30 / 30 milestones — 40% to start, 30% at midpoint, 30% on completion
  • In-house and bank financing available on any build
  • Full IP assigned to you the day final payment clears
After the build — maintenance on every machine

Every machine on this page carries a monthly maintenance plan — custom software isn't a one-time purchase. Platforms change, things break, and the machine runs on services (hosting, texting, AI credits) that cost money. Three levels:

  • Essential — hosting, monitoring, fixes, patches, small edits. The machine stays alive. No per-lead fee.
  • Performance — everything in Essential plus real ad spend inside the fee, new pages and flows, and the testing to prove them.
  • Partner — the most ad spend of any level, priority turnaround, and optionally a person on the phone working your leads.

The numbers go on screen on your call, next to what everyone else charges.

📅 Walk the shelf with us — book a call

20 minutes. You'll leave with your machine picked and your exact number.
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