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The people question

One hire costs a luxury sedan a year. Bought again every year.

Same job, side by side, in plain images — and every outside claim still linked to its source.

A black luxury executive sedan alone in a dark concrete room, a blank price tag on the floor beside it.
What a coordinator costs you loaded — salary, payroll tax and benefits — is this, in the driveway, every single year.
Our lead machine
A full-time coordinator
Money out, year one
Our lead machine Our number goes on the screen on the call.
  • In the first few minutes — not after an hour of build-up.
  • Next to theirs, once we've seen your operation.
  • A price quoted before we've looked is a guess wearing a suit.
A full-time coordinator A luxury sedan, and you buy one every year.
  • Salary is the sticker price. Payroll tax and benefits are the fees on top.
  • Loaded, one seat costs more than the typical American household earns in a year.
  • What a person actually costs →
Time until it's working
Our lead machine
  • Some builds start the same day as your call.
  • Live in weeks. Not quarters.
A full-time coordinator Hire in winter. Useful by summer.
  • Post it, sift it, interview, offer, notice period — that's before day one.
  • Then the ramp: a season at best, most of a year at worst.
  • You pay full freight for every week of it.
Saturday night, late
Our lead machine
  • The lead is caught, sorted and answered.
  • Exactly the way it would be on a Tuesday morning.
A full-time coordinator The lights are off — and they should be.
  • Your lead sits in an inbox like a letter under a locked door.
  • It waits for Monday. The competitor who answered did not.
Judgment calls
Our lead machine The person wins this one.
  • A machine is a rulebook, not a brain.
  • It can't price a weird job or read a room.
  • Off the script, it stops — it doesn't improvise.
A full-time coordinator
  • This is what a person is actually for.
  • If the work needs a decision every day, that's a reason to hire — not to buy software.
If they leave
Our lead machine
  • Nothing changes. Nobody hands in a notice.
  • Full IP assigned to you on final payment — the machine is yours.
A full-time coordinator The training walks out wearing a coat.
  • Everything they learned about your business goes with them.
  • You recruit again, and the ramp starts from zero.
Ad spend
Our lead machine Real ad spend sits inside the plan fee
  • At the Performance and Partner levels.
  • Money in the auction — not a hand on the dial.
A full-time coordinator
  • A separate budget stacked on top of the salary.
  • The hire spends it. They don't fund it.
Content going out
Our lead machine
  • Essential — about a post a week, with an account manager on your organic content.
  • Performance — a post most weekdays.
  • Partner — a steady drumbeat, several a day.
  • A weekly group call at every level.
A full-time coordinator
  • Whatever one pair of hands makes in a week.
  • Minus meetings, vacation, sick days and the Monday they're catching up.
When volume doubles
Our lead machine
  • Same machine, working harder. No second one.
A full-time coordinator A second seat — and a second sedan in the driveway.
  • Everything above happens again, from the job posting down.

Every build is scoped live on the call, and the price comes out of that scope. We would rather show you a real figure for your operation than a starting-from figure that turns out to be for somebody else's.

Every image on this page is checkable

Don't take the picture. Take the link.

The sticker price: a used car. A US marketing coordinator's advertised salary is, on its own, roughly what people pay for a decent secondhand car — national averages, not offers, and your market will differ.

What the job advertises at — ZipRecruiter, Indeed, Glassdoor, 2026

The drive-away price: the luxury sedan. Salary is not the cost. In private industry, only about seven dollars in every ten an employer pays is wages — the rest is benefits and legally required contributions. Gross the advertised salary up by that and the seat lands in luxury-car territory, and above what the typical American household earns in a year.

What a person actually costs an employer — US Bureau of Labor Statistics, Employer Costs for Employee Compensation, March 2026

The ramp: a season, sometimes most of a year. New hires commonly take that long to reach full productivity — shorter for an entry-level role, longer for a mid-level one. An HR-industry benchmark with wide variance, not a law.

How long a new hire takes to get up to speed — Deel onboarding benchmarks and comparable HR reporting, 2026

Renting instead: a second rent payment, every month, for a report. If you'd rather rent the capability than employ it, that's what a marketing agency retainer feels like on a small business — due monthly, and nothing owned at the end of it.

What agencies charge small businesses — 2026 retainer pricing surveys. Ranges, not quotes.
The honest part

Sometimes you should hire the person.

If any of these are true, a hire beats a machine — and we'll say so on the call, before you pay us rather than after.

Hire the person
  • The work needs a judgment call every day — pricing an odd job, calming an angry customer.
  • Somebody has to physically be there: on a site, at a counter, in a room.
  • You need a neck to hold. Software does as it's told; it does not take responsibility.
  • Your process is still wet cement. A machine sets it hard — set it too early and you're stuck with the wrong shape.
Build the machine
  • The same thing should happen to every lead — and right now it's a coin toss.
  • Leads arrive when the lights are off.
  • The bottleneck is volume and consistency, not decisions.
  • You want an asset on the books, not another line on payroll.

Most owners need both, in that order. The machine does the fetching so the person you already employ spends the day on the judgment work you hired them for.

The one price that isn't on this page

Ours. You'll see it on the call.

Half an hour. Our number goes on the screen next to theirs in the first few minutes, not at the end of a pitch. It isn't printed here because it comes out of scoping your actual operation.

See our number

Or just call — 1-84-GETKNOWN

Versus building it yourself The half-finished thing on the bench — and a calculator that prices your own hours. Versus a high-ticket coach The cookbook and the empty plate.
Custom-builtEvery machine is scoped to your business — nothing off the shelf.
256-bit encryptionYour information is SSL-encrypted and never sold or shared.
You own the workFull IP assigned to you on final payment.
Scope in writingFixed scope and price agreed before any work starts.

Ownership & intellectual property

On receipt of final payment for a given engagement, all right, title and interest in the custom software we build specifically for you — source code, configuration and accompanying documentation — is assigned to you. You may use, modify, host and resell it without further permission or royalty.

Until final payment is received, that work remains our property and is licensed to you only for review and testing. We retain ownership of our own pre-existing tools, libraries, frameworks and general know-how, and of anything we build that is not specific to your engagement. Nothing here transfers rights in third-party or open-source components, which stay under their own licenses.

Fees, third-party costs & maintenance

Build fees cover the agreed scope only. Custom software is not a one-time purchase: after launch there is ongoing maintenance, and the software runs on third-party services — hosting, APIs, AI model credits, email and messaging — which are billed at cost or paid by you directly. These costs vary with usage and are estimated, not fixed. We will scope both maintenance and expected running costs with you in writing before you commit.

Recurring plans continue until canceled. Installment plans are billed monthly and must be canceled once the agreed number of payments has been made.

Comparisons & estimates

The cost comparisons on this page are plain-language descriptions of published third-party salary, benefit and agency averages, linked to their sources and current as of August 2026. Car, household and rent comparisons are illustrative images used to convey scale — not valuations, not quotes, not offers, and not a representation of what any specific hire or agency would cost you. Third-party data is not ours and may be revised.

Figures shown anywhere on this site — hours saved, revenue, payback periods, lead volume — are illustrative examples drawn from prior engagements. They are not a promise, projection or guarantee of your results. Your outcome depends on your market, offer, pricing and execution.

Automate Your Offer. This page is marketing material and is not legal, financial, tax or investment advice. Nothing on this site forms a contract; the only binding terms are those in a signed agreement between us. Prices are shown in USD and may change without notice. Trademarks and product names referenced belong to their respective owners and are used for identification only. By submitting a form or booking a call you consent to us contacting you about your inquiry.

© 2026 Automate Your Offer · Home · Strategy guide · Before our call · 1-84-GETKNOWN