THE BUILD MEETING · PRESENTATION
Automate
Your Offer

WE AUTOMATE THE SELLING SO YOU ONLY TALK TO BUYERS

02 / Before anything else

So — tell me about you.

No slides for a minute. I just want to know who I'm talking to and what's actually going on. I'll type while you talk so I don't forget any of it.

mot
●  Start recording
03 / Diagnostic — where you're at

Last one. Straight answers
make the next 30 minutes useful.

If the machine made sense, how would you want to fund it?

What do you actually need help with?

A year from now, what does ideal look like?

In your words

For the closing table

Optional. Set these while they talk and the work order opens pre-filled. Leave blank and it is inferred from the answers above.

LEVEL TO PROPOSE
DOWN PAYMENT TODAY ($)
04 / Diagnostic — acquisition

How does business
find you today?

Tap everything that is actually working right now — not what you tried once. We are looking for the gaps, not grading you.

0 of 18 working

Every dark chip is a channel that is either running for your competitors — or one a machine could run for you without adding a single hour to your week.

05 / Diagnostic — delivery

When you win the job,
how does it get delivered?

Tap what happens today, every time, without you having to remember it. If it only happens when you personally think of it, leave it dark.

0 of 16 happen automatically

Everything unticked is either not happening — or happening only when you remember. Both cost you money, and only one of them costs your competitors anything.

PRINTS ONE CLEAN SHEET OF EVERYTHING TICKED — KEEP IT WITH THE CALL NOTES
06 / THE LEVERAGE LADDER

Point at where you are today.

Ten levels between doing everything yourself and owning a business that operates without you. Every level has one observable asset — a thing that exists when the level is done. The next rung up is the work, and it's what your money buys.

Open full screen →

07 / If you decide to work with us

These will be your results.

1

An abundance of leads

You will have more people wanting to work with you than you can take. Finding the next customer stops being a thing you worry about — it will never be an issue for you again.

2

Delivery on autopilot, at full quality

The work you promise gets delivered automatically — with the confidence that exactly what you offered is exactly what happens, every time, without you standing over it.

Those are the two products of working with us. Everything on the next screens is just how the machine produces them.

08 / What software actually is

Software is a set of steps that work —
run by a machine instead of by you.

You already move strangers into buyers. You do it by hand: you answer the call, you explain, you quote, you follow up, you remind. Those steps work — you have customers to prove it. Software is those same successful steps, written down once and executed perfectly, every time, on every lead, at 3am, forever.

We use technology and automation to raise strangers up through the levels of awareness — and hand you only the ones who reach the top.

SEE REAL EXAMPLES → OPENS THIS WEEK'S MACHINES IN A NEW TAB

09 / The machine

It's a vending machine.
Money in. Customers out.

Everyone who could ever pay you is standing at one of these four levels — and nobody buys until they reach the last one. Every sale you have ever made happened at PRODUCT. The machine has exactly one job: move them through, one level at a time.

⬇ IN: strangers (ad spend)
UNAWAREThe free tool catches them — a stranger types in and becomes a named lead.
PROBLEMTheir personalized result names their problem better than they could.
SOLUTIONFollow-up that never forgets shows them what fixing it looks like.
PRODUCTBy the time they reach you, they know your name, your offer, your price.
⬆ OUT: buyers on your calendar

You are watching this machine work on you right now — you went through one to get to this meeting. It caught you, showed you something built for you, followed up, and put you in this room. Imagine it pointed at your customers.

10 / Your design

Here's yours.
We built it before you arrived.

Left side: you, hand-feeding the machine one lead at a time — that's the business you have today. Right side: the machine pouring them out while you stand there with your arms crossed. Cause, meet effect.

This is the moment we put YOUR design on the screen: the four levels of your machine, drawn for your business, from your answers. Your catch tool, your instant result, your first paid win, your operation running without you.

Level 1 — Catch Level 2 — Wow Level 3 — Win Level 4 — Scale

Four machines, like blenders on a shelf — each does everything the one before it does, plus one more job. Yours is in your dashboard right now, waiting for this meeting to unlock it.

11 / The build

Pick how much machine you want.

Named by what they do. Every build is figured out together, live on this call — no number gets set until we've walked your design together.

Level 1 — Catch

Catch

Never lets a lead slip — and it doesn't feel like a form. It feels like a game: a grader, a scorecard, something they want to play. Playing it is how they get caught.

We figure it out together on this call
Level 2 — Wow

Wow

Everything in Catch, plus an instant result built for THEM — their numbers, their score. Trust before you've said a word.

We figure it out together on this call
Level 4 — Scale

Scale

Everything in Win repeating on its own, plus delivery running itself. The machine that runs without you.

We figure it out together on this call
12 / Maintenance

Machines need a mechanic.
That's the part you actually pay for.

Custom software isn't a one-time purchase — it runs on hosting, APIs, and models that change under it. Maintenance is what keeps your machine catching leads next year, not just next week. Kickoff partners get the build fee waived and cover only this.

Keep It Running

Essential

Hosting, monitoring, security patches, and fixes when something breaks. AI credits watched and topped up so nothing stalls mid-conversation. Four social posts a month, with your account manager coaching you on the organic side. The machine stays alive.

We figure it out together on this call
Keep It Growing

Partner

Everything in Performance, plus $750 a month of ad spend, a hundred social posts a month, and priority turnaround. If they want someone actually calling their leads, that can be arranged on top — scoped and priced separately, and only worth it on a high-ticket sale.

We figure it out together on this call

Say it out loud, now, not later: on Performance and Partner there is a per-lead fee on top of the monthly — from $1 for every lead the machine catches. The rate is set for your industry and written into your work order before anything runs, and it's invoiced every two weeks. Essential has no per-lead fee and no ad spend.

Every level includes a weekly group call — Monday, Wednesday or Saturday, morning, early afternoon or early evening. You pick one slot and keep it. Other clients are on it too.

12b / The deep dive — skip unless they ask

Each machine, in full.

Level 1 — Catch

Level 1 — Catch

The one that never lets a lead slip.

  • A free tool they want to play — a game, not a form
  • The moment they touch it: name + contact logged
  • Instant text + email fire back automatically
  • Booking wired straight to your calendar
  • Every lead in one dashboard

KILLS: leads dying in an inbox · the competitor who answered first

Level 2 — Wow

Level 2 — Wow

The one that makes them trust you first.

  • Everything in Catch, plus:
  • An instant result built for THEM — their numbers, their score
  • Your expertise encoded — it sounds like you at your sharpest
  • Share-ready result cards with their name on them
  • Follow-ups reference THEIR result, never a template

KILLS: being one of five quotes · price shopping

Level 3 — Win

Level 3 — Win

The one that takes the money.

  • Everything in Wow, plus:
  • A paid first step small enough to say yes today
  • Checkout + payment rails wired in
  • The follow-up sells it on autopilot
  • Receipts + rebooking automatic

KILLS: quotes that die after sending · “let me think about it”

Level 4 — Scale

Level 4 — Scale

The one that runs without you.

  • Everything in Win, repeating on its own
  • Delivery runs itself: scheduling, reminders, follow-through
  • Reviews asked for + rebooks nudged, timed right
  • Referral lane — leads you can’t serve still earn
  • Every lead + every dollar, one screen

KILLS: being the software yourself · the 10 hours a week

13 / Timeline

From this call to catching leads.

Today

We finalize your design on this call — your corrections go in while you watch. Everything agreed in writing before anything starts.

Days 1–3

Foundation: your catch tool built and wired. You get a link, not a status report.

Week 1–2

The machine goes live on your site. First strangers become named leads. We watch the first catches with you.

Week 3–4

Follow-up sequences on. The machine starts moving people up the levels on its own.

Every month after

Maintenance keeps it sharp: numbers reviewed, weak steps tuned, machine improving. That's the partnership.

14 / The decision

Your design is done.
The only question is whether we build it.

If the answer is yes, we agree on it right now, in writing, and some builds start same-day. If the answer is "not yet," you keep the blueprint, the design, and everything else — free, as promised.

Today only

Sign today and your explainer video is on us.

A short video that explains what you do and why it's worth it — built for your business. It goes on your site, in your ads, in your DMs, in your follow-up. The pitch gets made properly every single time, whether you're in the room or not.

$500FREE on an order signed today
LET'S GET STARTED.
PRICING → WORK ORDER →

REAL NUMBERS · REAL PAYMENT LINKS · OPENED TOGETHER, ON THIS CALL

If it's "not yet" — OPEN →