Published every Monday
Real machines built in the last thirty days, live right now, catching leads for real businesses. Every one of them makes the same three moves — read the moves once, then click through the machines and use them yourself. Nothing here is a mockup.
The ad
Not "buy this." An ad that promises a specific thing worth having — a number, a verdict, a picture of their own situation. It positions the business next to something the stranger already understands.
Level 1 · Catch
The ad lands on a catch page — a short tool, not a form. They answer a few questions to get something built for them. That is when a stranger becomes a named lead.
Level 2 · Wow
The response is personal and immediate — their number, their score, their car coated. The moment they say "wow" is the moment they trust the business that made it.
Level 3 · Win
While the wow is still on the screen, they are offered the first real product or service — small, paid, credited toward the big one. That is the win for the business.
Recent client builds — every one of these is live
Debt-payoff tool · Prepared for CJ Wallace
Put your numbers in and it returns a payoff date, plus what changes if you attack one balance instead of paying the minimum. About ten minutes, and it is yours to keep.
See it live →
60-second scorer · LASIK of Nevada
Six taps returns three things — a candidacy score, the procedure their eyes actually point to, and the next surgery window at their nearest center.
See it live →
Brand scorer · Thumbprint Graphics
Eight questions against the Fortune 500 standard: a score out of 100, the parts of the system they are missing, and their price band. Two minutes, one screen.
See it live →
Cost forecaster · SPS Auto Care, Pelham NH
Seven questions about the car and where it lives, and it returns what the next five years costs their paint if they do nothing — and what is protected if they act.
See it live →
Inspection booking · Riverview, Tampa & Wesley Chapel
Home inspections across the Tampa corridor, with booking, service areas and the report itself on one page. Built to be called from a phone in a driveway.
See it live →
Personal brand · Inspector Dale
The owner of Paramount as himself — mold inspector, Lightning fan, the guy off TikTok. A face for the business that the business page cannot carry.
See it live →
Luxury renovation · Phoenix valley
Kitchens, baths and whole-home work designed and delivered by one man who puts his name on them. A room scorer sits behind the quiet front page.
See it live →
Artist & merchandise · Tanina Jackson, Phoenix
Bold fashion art, portraits, painted workplaces and custom merch for teams and companies — commissions, live painting and a shop in one place.
See it live →Also built as working spec sites
Workshop funnel · Prepared for Vick Tipnes
A five-day live workshop, sold in one page: the $78-in-the-bank-to-Inc.-5000 story, the five dangerous realizations, and registration wired in. Built as a working page, not a deck.
See it live →
Auction house · Prepared for Aaron Siepierski
The weekend auction as an event you don't want to miss: this week's releases, the Friday story drop, consignment intake, and the list to get on — live Saturday and Sunday at noon ET.
See it live →
CAD software · Prepared for Axiom
Forty years of CAD tools, repositioned around one promise: your evenings back. Product pages per platform, a what-is-retyping-costing-you calculator, and a live demo door.
See it live →This week's machines
Why this works — what the industry knows
Every machine above is built on two facts that have nothing to do with us: leads die in minutes, and the businesses pulling ahead are the ones whose process runs without them.
Businesses that try to contact a web lead within an hour are almost 7× more likely to qualify it than ones that wait even sixty minutes.
Harvard Business Review — "The Short Life of Online Sales Leads"The odds keep dropping every extra minute a lead sits unanswered. By tomorrow morning most of them have already called your competitor.
Harvard Business Review — lead response researchAcross small and mid-sized operators, the number-one reason winnable deals get lost usually isn't price. It's speed — a slow reply, a missed call, an inbox nobody checks on weekends.
Industry-wide pattern, not a specific studyDon't take our word for it
These are their films about what automation does to businesses, not ours.
McKinsey & Company — Automation and the new world of work
McKinsey & Company — The digital future of work
The two ideas underneath all of it
What custom software actually is
Why "software" doesn't mean apps you rent — it means your own process, running without you.
A day in the life, after
What the same Tuesday looks like when the machine is doing the chasing instead of you.
We build it before the meeting, then walk you through it with your business on the screen. If it isn't a fit, you keep the design.
Book the build meeting